I want it to feel better than any other club I've hit in my life. "I want an iron that goes stronger than any other club on the market," said Parsons, "but you can't make the loft stronger. Parsons hired Nicolette, who had a one-year non-compete clause, and had Nicolette work on non-golf projects.Įxactly 365 days later, Parsons came to Nicolette with a nearly impossible design brief. Parsons had made the decision to get into the club business, and wanted to hire Nicolette to lead the charge. "The first thing he said was, 'How long is your non-compete clause?'" says Nicolette. About a year and a half after they met, Nicolette was working as a club designer at Ping when Parsons called him.
Parsons had gotten to know Mike Nicolette, a former PGA Tour player, through some rounds they had played together at the ultra-exclusive Whisper Rock Golf Club in Scottsdale, Arizona. "I did it mostly because I wanted to build some good clubs." He named the new concern PXG, for Parsons Xtreme Golf. "You could call it vanity, I guess," says Parsons.
Eventually, Parsons had a different thought: Instead of spending all that money on other gear from other companies, what if he was to start his own club company?
GOLF IT REVIEW PRO
Parsons claims he was spending $250,000 a year on golf equipment, a otherworldly sum that would mean he was emptying the pro shop of his course several times over each season. It might be the case that no one has ever shelled out more than Bob Parsons, the billionaire former marine, founder of, and obsessive golf nut. I did it mostly because I wanted to build some good clubs. In a sport that's so fiendishly difficult, that's such a mental battle as well as physical one, it's little wonder that most of us are willing to shell out to try and buy a better game.
GOLF IT REVIEW PROFESSIONAL
But golf is the rare sport where the best technology available to players can actually help the amateur more than the professional at the top of his game. After all, Tiger Woods-even with all of his recent struggles-could go out and beat me over 18 holes playing with a 2x4 and a rusty garden hoe. Of course, it's a poor craftsman who blames his tools. And the right putter will turn us into a veritable virtuoso when we get there, calmly rolling in putt after putt as our playing partners look on with awe and envy. The right irons will give us the piercing ball flight we're looking for and help us hit more greens.
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The right driver will quell the hook that we're struggling with and keep us on the fairway. We jump from club to club in the quest for a tool that will magically solve all of the problems in our game. When it comes to our equipment, we golfers are a flighty bunch.
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